Category - Jorge MONGAY

National Institute of Development and Administration, Thailand

Forthcoming Jorge MONGAY

Measuring the Multinational Business Value – An indexing Approach

The research project aims to present a comparative analysis of countries related to the value of their MNCs in the global arena. The research uses secondary data analysis using as a platform the Forbes Global 2000 list which is a maybe the best source explaining the presence of MNCs by country. This research tries to go beyond the information provided by the original list, providing an index and offering information about the number of corporations per country as well as their value (number of corporations per country, their position in the ranking and the weight obtained by each company expressed in numerical value). Also, the index obtained has been adjusted to the population of each country to determine which one should be the expected value per country from a more realistic perspective. Also, an analysis of cultural clusters and trading zones where the countries are located has been applied revealing interesting outcomes. Finally, a calculation of the different sectors where MNCs...

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Market Economies Potentialities and Cultural Clusters. A Global and Longitudinal Study

This paper explores longitudinally and globally the relationships between cultural clusters and the determinants that drive market potentiality. The research shows differences in variances in all 7 determinants using a longitudinal one way Anova method and an Estimated Size Effect. Conclusions show three revealing issues: 1.There is significance in all Market Potentiality Index determinants with the exception of “Market Intensity and Market Receptivity”. 2. The clusters do not show significant differences according to the MPI determinants with the regular exception of Latin American cluster. 3. The results obtained after the estimated effect size analysis show that Commercial Infrastructure and Country Risk are the most important factors which influence on the variability of the clusters.

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